Behind The Scenes: John Lewis Christmas Advert 2013

When you work in the animation/film/games industry you normally know how things are made when you watch them, so when I saw the John Lewis Christmas Advert 2013 for the first time I knew straight away that most of the set was a miniature model and the characters were animated in 2D over the top of that film footage. But I was wrong! It’s such an interesting technique to do the 2D animation and then have every frame printed out and then each one of those still frames was then stop-motion animated in physical form in the rest of the scene. The final outcome is amazing, so their interesting technique clearly worked!

Check out the advert and other Christmas adverts from John Lewis in another of my posts.

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One response to “Behind The Scenes: John Lewis Christmas Advert 2013

  1. Pingback: Christmas Is Here! John Lewis 2013 Christmas Advert Airs | BenMerrick.com/Blog

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