When you work in the animation/film/games industry you normally know how things are made when you watch them, so when I saw the John Lewis Christmas Advert 2013 for the first time I knew straight away that most of the set was a miniature model and the characters were animated in 2D over the top of that film footage. But I was wrong! It’s such an interesting technique to do the 2D animation and then have every frame printed out and then each one of those still frames was then stop-motion animated in physical form in the rest of the scene. The final outcome is amazing, so their interesting technique clearly worked!
Check out the advert and other Christmas adverts from John Lewis in another of my posts.
This is a story from 2010 but I only heard about it this week; Jordan Verner, a blind gamer, managed to complete The Legend Of Zelda: Ocarina Of Time in 2 years with the help of 4 amazing gamers who wrote down every single move they made and sounds they heard to help him through it.
Sadly I cannot embed the video from CNN here but check out the article for the video and more information about this amazing gaming story.
John Lewis Christmas adverts are becoming just as synonnamous with Christmas in the UK as the Coke van adverts, and they haven’t disappointed with this year’s beautifully animated short.
Check out the behind the scenes making of video here.
Check out the development of the adverts over the years over on MarketingMagazine.co.uk.
And here is a funny breakdown of it from the HuffintonPost.
My favourite one was the 2007 cleverly done one:
I’ve never liked the genericness and blandness of COD and haven’t bought one of them since the Xbox 360 launch title COD2, but I got linked this video showing Call Of Duty: Ghosts ‘Reusing’ Modern Warfare 2’s ending.
There is a lot of hate out there about this and some people think its a joke/rip-off to use this and they just want to push the next game out of the door quickly and easily, or it may be a good Easter Egg.
But in reality how much of it is actually being reused? The character is a new model, the helicopter is new, new lighting, texturing and VFX. Even the animation is probably new as I would assume the new rigs are much more detailed and thus would likely have to have large parts reanimated. So the only thing that could really be reused without touching are the storyboards and maybe camera move?
Films ‘reuse’ parts from other films all the time, but that’s normally referred to as ‘homage’, so why is this different when they probably had to do quite a bit of work to redo this ending, is this not a homage too?
I have just been told that the video on the right is the new game, so I completely retract my statement! I think the one on the left looks sharper, better lighting and overall better than the right one which looks like a grey blurry mess..! But then this whole post probably sums up why I don’t buy COD games!