This TV advert from Apple in 1984 is a weird parody of WWII in 1944 with Steve Jobs playing Franklin D Roosevelt as Apple plan an attack on IBM systems that are ‘controlling the world’.
Sorry about the subtitled video, it was the best link I could find to embed.
Entitled “1944,” the almost 9-minute full version was Apple’s in-house takeoff on “1984,” the iconic first Macintosh TV ad that caused a sensation during that year’s Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii. A copy of “1944” was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.
Elliott, who worked at Apple from 1985 to 1996, says he has “never seen (the film) anywhere else” and that there has been “no additional circulation” as far as he knows. I couldn’t find it online, either – the year 1984 was pre-World Wide Web, of course — which doesn’t mean it isn’t out there. Two snippets from “1944,” without any dialogue, do appear in another Jobs video – a photo-montage tribute to him made by Apple employees to mark his 30th birthday. After Jobs died last October, Elliott posted that birthday video to his Facebook page, from where it went viral before being knocked off the ‘Net by Sony Music Entertainment because it used a Bob Dylan song.
Check out the article on Networkworld: EXCLUSIVE: Watch Steve Jobs play FDR in Apple’s long-lost takeoff on famous ‘1984’ Macintosh TV commercial, for the extra information about the video and a version that does not have subtitles.