Steve Jobs Revolutionized Film with Pixar Animation Studios

There is a great article on IB Times about the impact Steve Jobs had on the film industry.

Pixar began as a division of George Lucas’ LucasFilm, known as “The Graphics Group,” but Lucas lost interest in the project when it strayed from focusing on imaging technology to animation. In 1986, Lucas sold “The Graphics Group” to visionary Steve Jobs for $5 million, who then invested an additional $5 million in capital in the company, which he renamed “Pixar.”

Jobs initially intended for Pixar to be a high-end computer hardware company that would sell its Pixar Image Computer to agencies and corporations.

“In the beginning Pixar was a hardware store,” Tom Sito, a veteran of Disney, remarked. “But Steve was won over to the idea of making animated film by the successful short films that Pixar and John Lasseter were making,” like “Luxo Jr.” and “Tin Toy.”

“Toy Story” grossed $360 million worldwide and subsequent Pixar films also performed extremely well. Since Jobs’ initial investment in the company, Pixar has produced a stream of extremely popular films including, “Toy Story” (1995), “A Bug’s Life” (1998), “Toy Story 2” (1999), “Monsters, Inc.” (2001), “Finding Nemo” (2003), “The Incredibles” (2004), “Cars” (2006), “Ratatouille” (2007), “WALL-E” (2008), “Up” (2009), “Toy Story 3” (2010), and “Cars 2” (2011).

Pixar’s films are loved by children, adults, and critics alike and have grossed a staggering $7.2 billion worldwide.

Check the article on IB Times: Steve Jobs Revolutionized Film With Pixar Animation Studios


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